Poster Construction Part 2

This is closer to what we are looking to achieve, this is without the necessary writing at the bottom however this is the colour scheme we decided to go by.

Here we have the poster which was almost bang on to what we decided to do, because when we where planning and decided to include a hand and eyes and various other things. With a vine style creepy look.

One of the main criteria of a horror poster is how it communicates well with the audience. Although it is only one of the poster what the audience can see from the poster may decide weather they watch the movie or not.







One thing you do not want to do with a poster, is cover it in blood and gore, this is just to typical, you give away that this movie is just a blood fest, although 30 years ago this would have caught attention, audiences want to see more than that now.
Horror movies have moved from that, now horror fans want to see story, mystery, see where things go wrong and what comes of it. This is much like Toderovs theory, and equilibrium where everything is fine, a dis-equilibrium things going wrong, then a new equilibrium to see how things end up after the manic.
I don't mean horror should no longer contain blood, because they're needs to be some in horror, however the supernatural side is much more appreciated now days.
Another key thing is, you don't want to make the poster offencive in any way, for instance in The Omen, the original film they had references to Christians and Muslims in the film, however they made sure they where not offencive. What we are making is not in any way offencive however this is a very important point.
The way you attract their attention is also a very important point. Do you plan to shock them, have an eye catching colour scheme, make them laugh or have a familiar face for them to recognise and then take interest.
With horror i don't think there are any posters which use humour or many familiar faces to recognise, tag-lines and basic scary images are what are used in this day and age, for instance the paranormal activity films, they consist of a camera freeze shots with dimmed lighting, these alone have become established and now every ones knows the poster form far off, even though it is so basic. The tag-lines are important, also the quotes of what people have said about it, they are usually reviews with powerful language which add effect to the whole poster and theme.